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Oct 08 2015

SapientNitro Honored with 35 Awards at 2015 W3 Awards


SapientNitro and Target Awarded “Best in Show” for The Target Wish List™



(Boston, MA – October 8, 2015) SapientNitro, including Second Story, Campfire and the community, was honored with nine gold and 25 silver awards at the 2015 W3 Awards. The agency, part of Publicis.Sapient, also received a prestigious “Best in Show” award for The Target Wish List™ app, which was developed and launched in partnership with Target Corporation.



“We are extremely proud to have so many examples of our client work recognized for outstanding creativity from among the nearly 5000 entries in this year’s W3 Awards,” said Gaston Legorburu, worldwide chief creative officer, SapientNitro. “At SapientNitro, we consider ourselves fortunate to work with some of the best brands in the world to develop and execute the boundary-breaking ideas that fuel these award-winning campaigns.”



The Target Wish List, which received a “Best in Show” award in the mobile category, is a dual app experience developed by SapientNitro and Target. The app allows children to create personalized holiday wish lists, which parents can then use to organize shopping and share requests with friends and family. The lists are integrated with Target’s Registry functionality, which allows users to track purchases and avoid gift duplication.



“The Target Wish List app was a runaway success for our client, generating 100,000 holiday shopping lists featuring 1.7 million items and representing a total sales potential of $92.3 million within the first six weeks of its launch,” said John Biondi, Creative Director – Minneapolis, SapientNitro. “We are pleased to accept this award on behalf of our partners at Target and look forward to continuing to work together on this and other projects that help provide a superior user experience for Target customers.”



In addition to the Best in Show award, SapientNitro and its clients were honored with the following six gold W3 Awards:



Second Story, part of SapientNitro, also won two gold W3 Awards on behalf of two clients:  




SapientNitro also was honored with a gold award in branded content (Promotional/Branding) for its “Born Creative” video.



SapientNitro, Second Story, Campfire and the community also were honored with 25 silver awards. For a full list of awards, please visit the W3 Awards page.



About SapientNitro

SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit



SapientNitro and Storyscaping are registered service marks of Sapient Corporation.



About Second Story

Second Story, part of SapientNitro, is a network of innovation labs pioneering new interactive experiences and pushing the boundaries of storytelling for brands and institutions across digital channels—web, mobile and installations—to empower audiences to connect and share. Second Story designers collaborate with technologists to explore emerging technologies—such as facial recognition, gestural motion, interactive mapping and sensor technologies—and how they can be used to create innovative consumer experiences. The aim is to enhance, evolve and expand interactive experiences that reward audience interaction with powerful, personalized pathways through content and the world of ideas. Second Story’s work has been recognized in every major interactive design competition and received hundreds of awards, including the One Show, South by Southwest and Sundance, and is included in the Smithsonian’s permanent research collection on information technology. For more information, visit



About the community

the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012. It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit



About Campfire

Campfire, part of SapientNitro, produces unique content experiences that shape perceptions and enhance brand preference through social storytelling, digital media and physical experiences. Campfire has produced award-winning campaigns such as HBO’s ’Game of Thrones’, Cinemax’s ‘Hunted’ and Discovery Channel’s ’Shark Week’. Campfire works closely with Diageo on their Ketel One vodka brand and is the creative Agency of Record for El Rey Network, the first network aimed at English speaking Hispanic audiences. Other successful launch programs from Campfire include HBO’s ’True Blood’ and ’My Home 2.0’, a home technology makeover show for VERIZON FiOS. For more information, visit


About W³

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W³ Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit for a full member list and additional information.

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