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Jun 10 2014

SapientNitro Strenghtens Creative with Bruce Matchett Hire


SapientNitro, part of Sapient (NASDAQ: SAPE), continues to strengthen its creative offering by bringing on board Bruce Matchett, previous ECD at Saatchi and Saatchi Singapore and Malaysia as a newly appointed Regional Creative Director for Asia Pacific.


An awarded creative, Bruce’s career has spanned Creative Director roles in UK, New Zealand, India and Southeast Asia, having worked at Ogilvy, JWT, and most recently, Saatchi and Saatchi.


Reporting directly into SapientNitro’s Chief Creative Officer for APAC, Andy Greenaway, Bruce will work across a variety of SapientNitro clients including Unilever, Metlife, AIG, Harley Davidson, Coke, Lane Crawford, Moët and Hennessy, Eu Yan Sang and Citibank.


Andy said, “We're a company that builds Storyscapes for our clients, which requires a combination of brilliant technologists and eclectic storytellers. Bruce is one of the best storytellers I know. So it's great to have him on board to help drive our creative vision.”


“What a fantastic opportunity,” Bruce revels. “SapientNitro, an innovative technology company, is committed to creativity and the future, and this is a fresh and exciting offering for clients. I get the chance to create multi-dimensional worlds, helping to bring clients’ stories to life and guiding clients through this hyper connected, new and exciting world. It also gives me the chance to work once again with my favourite creative, ‘The effervescent’ Andy Greenaway and the modern genius of Melanie Cook,” he adds.


Bruce will be based in the regional head office in Singapore and his role starts with immediate effect.


About SapientNitro:

SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit or follow us on Twitter @SapientNitro.  


Sapient is a registered service mark of Sapient Corporation.

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