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Jun 26 2014

SapientNitro Creates Origin First – DATE OF ORIGIN




26 June, 2014 – SapientNitro, part of Sapient (NASDAQ: SAPE), has created an Origin first – DATE OF ORIGIN.


Every year, tens of thousands pack Suncorp Stadium to watch the State of Origin, with many blues supporters travelling from interstate.



SapientNitro Australia and Tourism and Events Queensland saw this as a great opportunity for Queensland to show off its holiday destinations and prove anyone can fall in love in Queensland, even bitter rivals.



While New South Wales and Queensland battle it out on the field, eight single blues supporters from Sydney and eight single maroons supporters will have 80 minutes to hit it off at the very first DATE OF ORIGIN.



Singles can enter via the Nova Win page by answering where their ultimate date in Queensland would be and why.



All winners will attend a pre-game event at Bacchus – a unique venue in Brisbane with a bar, restaurant and rooftop pool. They’ll also get VIP tickets to Game 3, an accommodation package and Sydney entrants will get free flights to Brisbane.




“What better way to turn years of bitter rivalry into a genuine love for Queensland? This unique format will be exciting to see unfold as we count down to game 3,” said Creative Director of SapientNitro, Ralph Barnett.



Along with media partners Nova FM and mX, SapientNitro Australia launched the event to be held on July 9 at Game 3, Suncorp Stadium.



Client: Tourism and Events Queensland

Creative Director: Ralph Barnett

Art Director: Sarah Chernishov

Copywriter: Jon Pickersgill, Kirsten Twigg

Retouching/Design: John Shard

Account Director: Natalie Hocking

Account Executive: Pia Grose

Agency Producer: Melissa Ashman

Photographer: Jesse Smith

Radio Production: Cutting Edge

Media: UM

Media Partner: Nova FM





For further media information please contact:

EVELINA LYE, Marketing Lead, APAC

desk +65 6671 4933 (ext 4009) | mobile +61 2 9581 2961 |



About SapientNitro:

SapientNitro, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.


SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, and in Australia include Ardent Leisure (Dreamworld), BT Financial Group, Carlton & United Breweries (CUB), Comvita, Luxottica (OPSM), Mondelēz International (Cadbury Dairy Milk, Kraft Peanut Butter Spreads, Philadelphia, Dairylea, and Zoosh), ResMed, RACQ, Suncorp, Super Retail Group, Tourism and Events Queensland (TEQ), and Unilever (ice cream division).


We serve our clients in 31 cities across The Americas, Europe and Asia-Pacific and in Australia have offices in Sydney, Melbourne and Brisbane. For more information, visit or follow us on Twitter @SapientNitro.


Sapient is a registered service mark of Sapient Corporation.

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  • For Sapient and SapientNitro inquiries, please contact:

  • Stacy Simpson

    Chief Communications Officer



    For Sapient Global Markets inquries, please contact:

  • Geoff Whitehouse

    +44 (0) 207 456 6550