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Aug 25 2014

SapientNitro Bolsters Client Service Team With Two Key Appointments


CHINA, 25 August 2014 | SapientNitro, part of Sapient (NASDAQ: SAPE), announced their continued commitment to strengthening their client service team in China with two key senior appointments in Yi-Ping Godfrey Lee and Shannon Dix, both appointed as Client Services Directors.



Yi-Ping will lead the Unilever and Metlife digital business across China and will work closely with internal teams to deliver a fully rounded and connected digital marketing and customer experience. Shannon will oversee the client services team and focus on regional and global client expansion.



Of the new talent appointments, Torben Pheiffer, Vice President and Managing Director at SapientNitro China said, “We are thrilled to welcome Yi Ping and Shannon to the family, both of whom will bring incredible amounts of energy, experience and leadership to the roles. In them we’ll deepen our relationship with our clients and ensure we are connecting brands to their consumers in long-lasting, meaningful and more powerful ways.”


Yi Ping, has spent over 18 years in Asian-American advertising previously having working in New York, where his clients included Mercedes-Benz, HSBC, Hennessy Cognac, SK-II, Ballantine’s, MCI Worldcom, Vonage, and Western Union.



“I love the way people at SapientNitro are passionate about breaking boundaries where technology and creativity meet,” says Yi-Ping. “I have no doubt in my mind that we will create some real ground breaking work here.”



Meanwhile, Shannon Dix, who previously worked with SapientNitro, joins the team from the client side as the ex-global head of advertising for HTC Mobile based out of Taiwan, where he led the roll out of global campaigns and new mobile initiatives. Shannon has spent over a decade in China where he’s expanded his global client portfolio with his experience in integrated and digital marketing. He has helped to redefine categories and drive phenomenal growth for many of China’s best known brands including: MARS, Marks & Spencer, Tag Heuer, Unilever, Volvo, Dove, Bacardi, and Stella Artois amongst others.



"Re-joining the SapientNitro team is a homecoming for me and a reaffirmation of the belief I have in the SapientNitro vision and the desire to build something special in China; that isn’t just about ads, but creating worlds that drive true business impact and value for our clients,” says Shannon.





For further media information please contact:

EVELINA LYE, Marketing Lead, APAC

desk +65 6671 4933 (ext 4009) | mobile +65 8588 9240 |



About SapientNitro:

SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit or follow us on Twitter@SapientNitro.



Sapient is a registered service mark of Sapient Corporation.


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