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Mar 18 2013

SapientNitro'€™s Minneapolis Office Continues Growth With Two Key Leadership Hires


BOSTON – March 18, 2013SapientNitro, part of Sapient (NASDAQ: SAPE), announced today the appointments of John Biondi as creative director, and Adina Dahlin as director of marketing strategy, effective immediately. 


John joins SapientNitro from John Ryan, a local Minneapolis agency. With nearly 15 years of experience as an industry creative, John has developed and led multi-platform campaigns and promotions for brands such as Best Buy, Anheuser-Busch, Target, Microsoft and General Mills, among many others. At SapientNitro, he will be responsible for leading the Minneapolis creative team by leveraging digital, brand and commerce capabilities. He will report to Donald Chesnut, chief experience officer.


"It’s an honor to be a part of a new breed agency known for its unique approach in connecting big brands like Target, Coca Cola and Chrysler with their consumers,” said John Biondi. “I’m looking forward to being part of the SapientNitro team and leading the creative department in Minneapolis.”


Adina joins SapientNitro from AIMIA, a Minneapolis-based loyalty management firm. With extensive experience designing and implementing marketing strategies across a diverse portfolio of federal agencies and Fortune 1000 companies, Adina has proven experience not only using sophisticated data to capture consumer insights, but in putting it to use for actionable client strategy. In her new role at SapientNitro, Adina will be responsible for growing the marketing and commerce services for clients like Target, United Health Care, among others and will report to Adrian Slobin, managing director of the Minneapolis office.


“I’m excited to join a global agency that really ‘gets it.’ SapientNitro has a top-notch reputation for their brand, digital and commerce capabilities,” said Adina Dahlin. “I’m looking forward to leading the strategy team in Minneapolis and playing a significant role in fueling SapientNitro’s continued growth in the Twin Cities market.”


About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.


SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in cities across The Americas, Europe and Asia-Pacific.

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