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Oct 14 2013

SapientNitro’s Nigel Vaz Named DADI ‘Individual of the Year


LONDON – October 14, 2013 – SapientNitro, part of Sapient® (NASDAQ: SAPE) announced today that its SVP and European managing director Nigel Vaz has been named ‘Individual of the Year’ at the DADIs, the Drum Awards for the Digital Industries, which recognize excellence in the UK digital industry. Vaz succeeds 2012 winner, WPP chief executive Sir Martin Sorrell, in holding the DADIs' highest individual award.


The judges singled out Vaz for his championing of the benefits of agency independence, at a time when independence has given SapientNitro the benefit of agility and innovation in rapidly changing market conditions, stating also: “Under his leadership, in the past year the agency has won 18 accounts and projects this year including Barclays, Kao and Moët Hennessy Europe helping towards fee income growth of just over £24m.”


The DADI Awards are judged by industry peers – creatives, strategists and clients with extensive experience in the digital industry. DADI ‘Individual of the Year’ was decided in a two-part process, a key element being an online industry vote through The Drum magazine. Vaz earned the honour after being voted number one in the Drum’s Digerati poll ranking the UK's top 100 digital professionals. Vaz was shortlisted alongside luminaires including AKQA’s founder Ajaz Ahmed, Twitter’s UK MD Bruce Daisley, luxury online boutique Net-A-Porter’s founder Natalie Massenet, and James Hart Director of online fashion retailer ASOS.


“I’m immensely proud of this recognition and what it says about SapientNitro,” said Vaz. “This honor is really a reflection of the great work done by our people across the world every day to make our clients successful in this rapidly changing and complex environment driven by the increasingly connected, always-on consumer.”


About SapientNitro
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit


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