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May 12 2013

SapientNitro Names Tabitha Geary as Vice President of Washington, D.C. Office


Digital Advocate Will Focus on Advancing SapientNitro’s Mid-Atlantic Region


BOSTON – May 13, 2013SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that Tabitha Geary has joined as vice president of SapientNitro’s growing Washington, D.C. office, which serves as the base for the agency’s Mid-Atlantic business.


Geary will spearhead the growth and continued expansion of SapientNitro’s Mid-Atlantic business, which creates innovative new business models and multi-channel experiences that leverage analytics, technology and creativity to drive deeper brand-consumer relationships with clients. She brings more than 20 years of experience in digital, social media marketing and account management, as well as a background in strategic planning and data analysis. She will report to Ron Shamah, managing director of the New York and Mid-Atlantic regions.


“Today’s landscape is evolving, forcing brands to look at different ways to connect with their consumers,” said Ron Shamah. “Tabitha understands the transformation taking place in our industry, and brings amazing depth and breadth of experience. We are thrilled to have her lead our continued growth in the Mid-Atlantic region.”


Prior to joining SapientNitro, Geary served as CEO and managing partner at digital shop Create Digital, overseeing the day-to-day management and profitability of the agency. During this time, she gained valuable insights into the digital landscape as well as the latest technologies and platforms necessary to keep clients on track to meet their marketing objectives. Geary has worked with Verizon Telecommunications, Barclay, Capital One, Ralph Lauren, Condé Nast, Showtime, and HBO. Prior to founding Create Digital, she was CEO and founder of Tabitha Geary Co., an online photo retail company, where she handled the business’ retail website development, point-of-sale (POS) system, public relations, brand and marketing materials, employee management, and liaised with national investors.


“I’m thrilled to be joining a team with such vision for redefining the role of the agency in this rapidly evolving and increasingly connected marketplace,” said Geary. “SapientNitro is a true pioneer in creating experiences that fuse digital interactivity with physical environments, and their approach to reinventing storytelling for an always-on world resonates with my own passion.”


About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit


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Sapient is a registered service mark of Sapient Corporation

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