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Jan 17 2013

SapientNitro Elevates Nigel Vaz to Lead European Business


London, UK – January 17th, 2013SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that senior vice president and managing director of UK, Russia and Sweden, Nigel Vaz has been appointed to the position of European Managing Director. In this role, Vaz will now lead the Germany and Switzerland business, in addition to his current remit, in a single EU business unit.


A 13-year company veteran, Vaz has held a variety of leadership positions across North America, Europe and India, most recently leading the UK and Northern Europe business through a period of strong growth. Vaz will continue to work closely with SapientNitro’s Asia-Pacific and North America leaders to ensure cross-geographic collaboration, particularly in support of global accounts.


“Nigel personifies the approach and philosophy that sets us apart. With our unique ability to integrate brand, digital, and commerce, we help clients unlock value and build deeper connections with their customers,” said Sapient President and CEO Alan J. Herrick. “With consumer behaviour constantly changing, organisations need to look at the world from multiple perspectives to create the right narrative for the right audiences, using storytelling to deliver a connected consumer experience. As a seasoned and strategic leader who operates very much at the nexus of creativity and technology, Nigel enhances our success with his focus on helping our clients transform and succeed in this always-on environment.”


Over the last decade, Vaz has played an instrumental role in growing SapientNitro’s hugely successful UK business. In the past year, SapientNitro has been named London Digital Agency of the Year by The Drum, number one in NMA’s Top 100 League Table, The Drum’s Digital 100 Agencies List and Marketing’s Digital League Table, as well as one of the ‘World’s Leading Independent Agencies’ for 2012. Most recently, SapientNitro won ‘Digital Agency of the Year’ at theDADI Awards.


"Nigel has consistently contributed to SapientNitro’s success and growth over the years. His capacity to build deep and strategic relationships with clients is at the heart of his success, helping them to navigate the complexities of the shifting landscape created by the always-on consumer,” said Alan Wexler, Executive Vice President for SapientNitro. “In addition, Nigel is a strong ambassador of our culture, values and vision. He leads by example and has done an amazing job of mentoring and coaching other successful leaders across the company.”


Vaz frequently advises CEOs, CMOs and the Boards of some of the leading global brands. He sits on the Executive Committee of BIMA (The British Interactive Marketing Association) and is an elected member on the IPA (Institute of Practitioners in Advertising) Council. Vaz regularly contributes to major industry publications, most recently in the Guardian, Fast Company, Forbes and Campaign, and speaks at events about communications and technology. He has been nominated for and won numerous industry awards. Most recently, he was shortlisted for ‘Individual of the Year’ for the 2012 DADI Awards.


About SapientNitro

SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement and omni-channel commerce. We call it StoryscapingSM, where art and imagination meet the power and scale of systems thinking.

SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific.


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