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Jan 12 2012 Earns Best in Class with SapientNitro Redesign


BOSTON – January 13, 2012SapientNitro, part of Sapient (NASDAQ: SAPE), is proud to announce that received top accolades from both the Interactive Media Awards™ (IMA) and J.D. Powell and Associates. The 2011 award wins reflect SapientNitro and Sprint’s efforts to create a redefined and seamless ecommerce experience for Sprint customers.

Recognizing outstanding achievement in website design and development, the IMA awarded with “Best in Class” honors in the Telecommunications category while J.D. Power and Associates ranked Sprint highest among full-service providers in a tie with T-Mobile in its Wireless Purchase Experience Study. According to J.D. Power and Associates, Sprint led the industry in its website buying experience.

“By its very nature, the purchase of a mobile device, plan, services, and accessories is a complex and often times scary and confusing transaction for customers,” said Ritesh Soni, client executive at SapientNitro. “The redesigned ecommerce experience provides a far smoother research and purchase experience for new and existing customers looking to take advantage of Sprint’s innovation in cutting edge devices, 4G network speeds and highly competitive plans.”

Through a complete reinvention of Sprint’s online platform, the new website became a dynamic, new user experience for customers to easily manage their accounts, browse products and services, and transact online. The website provides a unified logged in experience across all of Sprint’s properties and also integrates social technologies and user-generated content from blogs and forums to ratings and reviews. In addition, a customizable “Device Central” serves as the new home base for users to experience the power and capabilities of their phone.

The new experience makes heavy use of Web 2.0 paradigms and represents an enormous leap forward in usability, personalization, and performance from a consumer perspective. Apart from user experience, the project also involved complex re-platforming of the technology back-end. A redesigned and personalized homepage serves as a marketing launch pad for everything from new device and plan launches to bundled promotions to educating users and prospects on the benefits of being a Sprint customer.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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