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Feb 12 2012

SapientNitro to Host Two Sessions at Social Media Week in New York


Who: SapientNitro, part of Sapient (NASDAQ: SAPE), one of the world’s largest integrated marketing and technology services firms, will bring together leaders in a variety of fields to speak about the evolution and future applications of social media at New York’s Social Media Week.

What: The Future of Higher Education: Will Colleges Survive? followed by Panel: The Classroom of The Future: How Social Media Can Better Our Education System, which will discuss the role of online education and the impact social media will have on classrooms in the future.

Guest speakers include:

• John Katzman, CEO of 2tor and founder of The Princeton Review
• Jeremy Johnson, Co-founder and CMO of 2tor
• Melissa Seideman, 8th Grade History Teacher, White Plains Middle School
• Carole Wacey, Executive Director at Mouse

** The complete agenda is available here **

KEYNOTE: “When Change is Always On” followed by the panel “Just Like The 60’s: How Social Media Has (Or Hasn’t) Changed Civic Movements,” will cover social change in the age of social media and how technology has, or has not, changed the speed, ease, and strength of social mobilization over the last 40 years.

Guest speakers include:

• Douglas Rushkoff, media theorist, commentator and author of a dozen best-selling books on media, technology and society, most recently Program or Be Programmed.
• Freddie Laker, Vice President of Global Marketing Strategy
• Josh Davis, School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill
• Brett Solomon, Co-Founder and Executive Director at Access
• Carne Ross, Author at Independent Diplomat

** The complete agenda is available here **

When: The Future of Higher Education: Will Colleges Survive?: Tues., Feb. 14, 9:00 -11:30 a.m.
When Change is Always On: Thurs., Feb. 16, 9:00 – 11:30 a.m.

Where: Social & Environmental Change Hub
Thomson Reuters, 3 Times Square, New York, NY

Media Contact:
David LaBar

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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