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Jun 03 2012

SapientNitro Launches


BOSTON –June 4, 2012 SapientNitro, part of Sapient (NASDAQ: SAPE), together with Chrysler Group LLC launched in support of the new Chrysler brand - Chrysler Commercial Vehicles. The new brand aligns the meaning of “commercial” with “work,” capturing what people do for work and the vehicles they use to get the job done. Site users are surrounded by powerful, work-specific “why buy” messaging that demonstrates how Chrysler gets the job done better than the competition.

Visitors are immersed in a product-focused and user-friendly experience with a highly detailed vehicle site designed specifically for the small business owner who requires up to 10 vehicles for day-to-day business use. SapientNitro designed the entire site with a built-in vehicle selection slider allowing the business owner to quickly compare vehicles based on fuel economy, cargo space, towing, passenger capacity and more.

For the Commercial Vehicle site, SapientNitro has created a new interactive platform to equally showcase five Chrysler brands: Jeep®, Ram®, Dodge®, Chrysler® and Fiat®. provides an assortment of e-commerce tools that enable visitors to effortlessly build and price a vehicle, explore inventory, schedule a test drive and find a nearest dealer.

In addition to the site, SapientNitro created a Commercial Vehicle blog and twelve, two-minute commercial films shot in various locations nationwide. SapientNitro hit the road from Boston to Austin to capture the hardworking stories from real people, real work, and the cars they rely on every day. Watch the films here:

SapientNitro currently serves as Chrysler’s digital agency of record.

Creative Credits:
Executive Creative Director: Barry Fiske
Creative Director: Jared Kelleher
Associate Creative Director: Molly Scannell
Sr. Writers: Emily Sullivan, David Kuhl
Art Director: Matteo Gulla
Designers: Drew Stratton and Sofia Ordonez Gambel
Craig Couture: Sr. Project Manager
Project Manager: Shilpy Chanana
UX Manager: Dana Giauliana
Front End Development: Joe Morgan, Vince Russel, Milos Velijkovik, Alvin Crespo
Nakia Reeves: Account Director
Sarah Anderson: Group Account Director
Film Credits:
Executive Creative Director: Barry Fiske
Creative Director, Jared Kelleher
Associate Creative Director, Molly Scannell
Director: Jason Stamp
Executive Producer: Chris Jennings
Director of Photography: Steve Schinnerer
Editor, Brittany DeLillo
Production Co: MINDER
Casting: Lexi Meece

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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  • Stacy Simpson

    Chief Communications Officer



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