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May 17 2012

SapientNitro hires Yasmin Nestlen as Associate Director, Experience Design


LONDON –  May 18th, 2012 - SapientNitro, part of Sapient (NASDAQ: SAPE), has appointed Yasmin Nestlen as Associate Director, Experience Design, as the company continues to boost its capabilities in the creation of superior user experiences across multiple channels.


Nestlen joins from R/GA San Francisco, where she was Associate Creative Director, Interaction Design, working with clients Hewlett Packard and Nike. Her previous roles were as Associate Director of User Experience at MRM Worldwide, working on Boys & Girls Club of America, Intel and Microsoft, and at Adobe Systems. Nestlen has experience working with brands in the technology, financial services, not-for-profit and retail sectors.


At SapientNitro Nestlen will report to Daniel Harvey, who joined as Director of Experience Design in March, also from R/GA. Together, they will work across SapientNitro’s clients, helping them to redefine the way they connect to customers by bridging the gap between user experience and design.


Yasmin Nestlen, Associate Director, Experience Design at SapientNitro, says: “SapientNitro is a company led by ideas and I’m looking forward to being part of a culture that strives to create the best solutions for tomorrow's market and to change the way people think about the future.”


Daniel Harvey, Director of Experience Design at SapientNitro, says: “Yasmin's recent work helped a number of clients and their customers reconnect with the beating heart of their brands. That kind of transformative work requires a holistic view that only the best designers have. Couple all that with her rich global background and she's a great addition to the growing team of experience designers at SapientNitro London.”




About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro

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