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Feb 14 2012

SapientNitro Hires Former R/GA Creative Director as Creative Director, Experience Design


BOSTON – February 15, 2012 SapientNitro SM, part of Sapient (NASDAQ: SAPE), today announced the hire of Tim Allen as creative director, experience design, effective immediately.

In this role, Tim will be responsible for helping to lead, shape and define the creative group within SapientNitro's Boston office. Tim will oversee the navigation, organization and interaction design for cutting-edge digital experiences across web, mobile and digital displays. He will also play an active role in leading the creative teams and helping to expand current and future client relationships.

Prior to joining SapientNitro, Tim held the position of creative director at R/GA, where he helped lead the redesign of the Nike+ platform, named "Campaign of the Decade" by Adweek.  While at R/GA, Tim's work was recognized by several of the industry's esteemed awards, including Cannes Cyber Lion, D&AD, an ANDY Gold and several OneShow awards. Before R/GA, Tim held several other creative/design positions at Adobe, Macromedia, IBM and Interactive Magic.

Tim joins a 100+ person team of creatives in SapientNitro's Boston office, which has grown significantly over the past year with top talent and award-winning work. Recently, the team nabbed two MITX awards for their work for Dunkin' Donuts and Ram Truck.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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