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Apr 03 2012

SapientNitro Hires Daniel Harvey as Director of Experience Design


LONDON – April 4th, 2012 - SapientNitro, part of Sapient (NASDAQ: SAPE), has hired Daniel Harvey as Director of Experience Design.


Harvey brings over fifteen years of experience design experience to SapientNitro. In his most recent role as Executive Creative Director at R/GA New York he set the creative direction on numerous accounts, including Verizon, and oversaw much of the global systematic design work across the agency.


Over several years Harvey has designed new brand platforms and product innovations for a series of high profile clients including HBO, Fidelity, CNN, Walmart, Target, Purina, Disney and Microsoft.


In his previous role as interaction designer at R/GA, Harvey worked on one of the earliest success stories in ecommerce for Bed Bath and Beyond. He also worked with Reuters to bring to life the first dynamic advertising supported digital sign in Times Square and helped IBM make their website,, a coherent experience with over 6 million pages available in 130 local markets and 30 different languages.


Harvey’s work has earned over 70 awards including 26 Web Awards, 3 One Show Pencils, 1 Cannes Cyber Lion, and inclusion in the Library of Congress amongst other honours.


Daniel Harvey says: “There’s a lot to like about SapientNitro. Its solid digital foundation, genuine creative freedom and drive to succeed – it was all too good to pass up. They’ve demonstrated a keen understanding of how brands need to function today from brands-as-interface to ownable behaviours and more. I’m eager to help contribute to that.”


Malcolm Poynton, Chief Creative Officer Europe, SapientNitro, says: “We’re excited to have Daniel join our London team of Idea Engineers – his fantastic expertise will take our offering to the next level in helping redefine how brands connect with consumers. Daniel will play a key role in our connected thinking from an Experience Design perspective, pushing further our already significant new business and creative successes alike.”




About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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