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Feb 06 2012

Sapient's Bill Kanarick Elevated to Senior Vice President & Chief Marketing Officer


BOSTON – February 7, 2012Sapient Corporation (NASDAQ: SAPE), a global marketing and technology services company, today announced the promotion of William (Bill) Kanarick to senior vice president and CMO from vice president and CMO.  Kanarick oversees the corporate marketing function for Sapient worldwide, including the evolution of Sapient’s brand and sub-brands and its go-to-market strategies and offerings.
A 13-year company veteran, Kanarick has held a variety of leadership positions at Sapient, including driving the evolution of Sapient’s interactive business and the acquisition of Nitro Group in 2009 to form SapientNitro, creating a unique brand-led, integrated marketing and technology services firm.

“Bill brings a unique strategic mindset to any business conversation and pushes the boundaries of our collective thinking,” said Alan J. Herrick, president and CEO of Sapient.   “He has shown a tremendous willingness to take on many different opportunities and roles over the years, and has done whatever it takes to power the Sapient brand forward to build a one-of-a-kind company.”

Kanarick continues to lead the way by establishing a unifying SapientNitro “Idea Engineers” identity, which now defines SapientNitro both in the marketplace and inside the organization itself.  Last fall’s iEX (Idea Engineers Exchange) forum featuring Malcolm Gladwell received glowing reviews from more than 200 attendees, as well as the hundreds of people worldwide who watched the Livestream. He also shepherded SapientNitro’s first annual Insights report, a 100-page outlook on consumer marketing trends and digital technologies that are expected to impact businesses in 2012 and beyond.

For Sapient Government Services, he continues to define its value proposition to public sector clients, including the recent re-launch of its website.  And, for Sapient Global Markets, Kanarick continues to advance its thought leadership with initiatives like the creation of an Advisory Council that brings together leaders to discuss the most pressing industry challenges and the publication of its semiannual CROSSINGS Journal for leaders in the capital and commodity markets.

Throughout his career, Kanarick has built and grown highly successful businesses in both Europe and North America. Prior to his role leading Sapient Interactive in North America, Kanarick spent six years in Europe, where he oversaw Sapient’s growth in that region from 2000 – 2006, including its expansion beyond the UK to a significant presence on the continent.

Kanarick has regularly served as a key advisor to CEOs and Boards on the application of technology to improve customer relationships.  He appears regularly on the speaker circuit and is frequently quoted in publications including Ad Age,, and MediaPost.

About Sapient
Sapient is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard and Yale. The company has operations in North America, Europe, and Asia-Pacific. For more information, visit

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Sapient is a registered service mark of Sapient Corporation.

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  • For Sapient and SapientNitro inquiries, please contact:

  • Stacy Simpson

    Chief Communications Officer



    For Sapient Global Markets inquries, please contact:

  • Geoff Whitehouse

    +44 (0) 207 456 6550