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Jul 30 2012

Former Energy BBDO Executive Vice President Joins SapientNitro’s Growing Chicago Team


CHICAGO, IL – July 31, 2012 SapientNitro, part of Sapient (NASDAQ: SAPE), today announced the hire of Patty Cohen as vice president, group account director, effective immediately.

Cohen joins the Chicago office, where she will be responsible for developing the account management team and will continue to steward key client relationships. In this role, she will also define and identify user insights, brand strategy and marketing solutions.

“I am happy to join a unique company that is redefining how brands connect with consumers in the digital age, and I look forward to applying their innovative approach to our clients,” said Cohen.

Prior to joining SapientNitro, Cohen served as executive vice president, client service director at Energy BBDO, where she was responsible for marketing planning as well as business development strategy for clients like the Illinois Lottery. Before that, she held the position of senior vice president, group account director at Cramer-Krasselt. Cohen has more than 25 years of experience in advertising and marketing, servicing leading clients such as: Allstate, Marshall Fields, Heinz, Key Bank, Kraft, LaSalle Bank, Firstar Bank, Nestle, among others.

Joining Cohen from Energy BBDO is Nicole Torrillo, who will serve as an account director on Cohen’s team.

Patty joins a Chicago team that’s evolving from technology services to full-service marketing, and has experienced significant growth over the past year with multiple client wins, including Hyatt Hotels. The company recently renovated and doubled its space in the historic Inland Steel building.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific.

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Sapient is a registered service mark of Sapient Corporation.

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