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Aug 02 2011

Social Mechanics Experts Strengthen SapientNitro London Team


LONDON, UK– August 3rd, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), has appointed Charles Wells and the team from social mechanics specialist Kinship Networking to head up social at the London office.


Social is now a core requirement of businesses' digital strategies, and welcoming the Kinship Networking team into the SapientNitro fold demonstrates the commitment of SapientNitro to support and grow this core requirement. Furthermore, strengthening our capabilities in social helps us fulfil on our vision of connecting brands and companies to customers.


Charles Wells, previously managing director at Kinship Networking, becomes director of marketing and analysis at SapientNitro. Matt Holt, who was Kinship’s client services director, becomes manager of marketing and analysis at Sapient Nitro. As part of the strengthening of SapientNitro’s social capability, two other colleagues from Kinship Networking join the team.


Charles Wells and his team give SapientNitro the expertise and capability to handle social clients across the world. This is a powerful addition to the strategy team, which reports to Chris Popple, vice-president of strategy at SapientNitro, and positions SapientNitro as a thought leader and major player in this space.


Charles Wells, director of marketing and analysis at SapientNitro, said: “Social mechanics is about how people connect to other people. It is fundamental to group behaviour, and has been the driver of the social media boom. Social mechanics is not just changing marketing but every aspect of business, from product design to organisational structure.”


Matt Holt, manager of marketing and analysis at SapientNitro,said: “Kinship Networking’s social mechanics approach, aligned with SapientNitro’s digital and technology expertise, is a truly exciting proposition – and further evidence of social’s increasingly important role in digital and wider business strategy.”


Chris Popple, vice-president of strategy at SapientNitro, said: “Social mechanics is about more than just social media. Social is now strategy. It’s not about putting social media into our suite of services. It’s about reshaping strategy at its heart and directly impacting on our clients’ business.”


About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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