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Nov 01 2011

SapientNitro's Chris Davey Elected to Board of Directors of Customer Experience Professionals Association


Trade Group Provides Members with Extensive Research, Education, and Networking Opportunities

BOSTON—November 2, 2011SapientNitro, part of Sapient® (NASDAQ: SAPE), today announced that executive Chris Davey recently has been elected to the 15-member Board of Directors of the Customer Experience Professionals Association (CXPA), a global industry trade group responsible for creating and maintaining standards of excellence and best practices in the emerging field of customer experience.

Davey is the global head of commerce at SapientNitro, where he drives the development of SapientNitro's overall strategy and service offerings in the multi-channel commerce space. In addition, he serves as managing director of the Boston headquarters office and is a strategic advisor to several Fortune 1000 clients.

Formed in April, the growing CXPA supports the professional development of its members and advances the customer experience discipline by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of its organizational value.  SapientNitro is a founding member and Gold Sponsor alongside companies including Adobe, RightNow Technologies, SAP, Microsoft, Fidelity, and Sprint.

The CXPA is led by respected experts in the customer experience field ? Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair ? and has attracted nearly 900 community members since its founding six months ago. Davey will serve a one-year term that expires in October 2012.

“The biggest challenges facing the field are a lack of standards for what defines a great customer experience and who owns it,” said Davey. “CXPA has the opportunity to be a strategically important voice on customer experience by providing organizations with the tools and measures to benchmark themselves against and to inspire higher quality experiences.”

“We are very fortunate to have such a diverse and distinguished group of customer experience practitioners, including Chris Davey, be part of our initial Board that will help guide the development of the CXPA over the next twelve months,” said Temkin. “I look forward to collaborating with Chris and the rest of the Board to create a vibrant future for customer experience management and a dynamic community for all our members.”

The CXPA offers membership in two categories:  Individual and corporate. Individual Membership is for customer experience practitioners. Corporate Membership is open to companies, government agencies, non-profits, educational institutions, tool providers, and others offering goods and services related to the field of customer experience, and includes an unlimited number of Individual Memberships to employees.  

About the CXPA
The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed, and facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA’s members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry. The CXPA has more than 60 Corporate Members and nearly 900 customer experience professionals in its community. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology, Vivisimo, and Vovici. Clarabridge, Inc., Corsential, Mattersight Corporation, and ResponseTek are CXPA Silver Sponsors. For more information or to join CXPA, visit

About SapientNitro
SapientNitro, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms.  We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients.  By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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