RSS News Feed pressReleaseRSS
< Previous Release | Next Release >
Share Pdf Print
Mar 15 2011

SapientNitro Wins Best Kiosk/Installation for Unilever Smile-Activated Vending Machine at SXSW Interactive Awards


One of only 17 winners of 1,500 award entries, SapientNitro work was selected as best ‘beyond the browser’ experience


AUSTIN, TX – March 16, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), has earned yet another top accolade for its Share Happy smile-activated ice cream vending machine for Unilever at the 2011 SXSW Interactive Awards, which honor the best new digital work while celebrating those who are building tomorrow's online trends. Capping off a strong year of recognition for this innovation, the Share Happy machine was awarded the best kiosk/installation award for projects that live outside the standard browser experience at a ceremony on Tuesday evening, March 15, during the SXSW Interactive Festival.


“SapientNitro has a track record of developing digitally enabled, cutting-edge brand experiences and it’s a huge honor that SXSW Interactive Award judges and voters recognized our work for Unilever with the smile-activated vending machine,” said Malcolm Poynton, chief creative officer, Europe for SapientNitro. “Combining traditional creative advertising and digital technology prowess, we’re able to apply the right mix of emerging technologies and brand strategy to engineer unique brand ‘moments’ that resonate with consumers and create unique, innovative experiences wherever they are.”


The SXSW Interactive Award is the 15th award for Share Happy, which was unveiled at the 57th Annual Cannes Lions International Advertising Festival in June 2010. Other honors for the smile-activated vending machine include a Cannes Cyber Lion Award, MITX “Best in Show,” IAB MIXX Gold Award, eConsultancy’s Innovation Award and many more.


View all the SXSW Interactive Award winners:


About Share Happy:

With Share Happy, SapientNitro created the world’s first smile-activated ice cream vending machine to help spread Unilever’s mission to encourage people everywhere to share life’s small moments of happiness. This ‘ice cream truck for the digital age’ harnesses the power of facial recognition, 3G and Facebook platform integration to create an industry-leading, innovative brand experience.


About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm.  We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.


# # #

Sapient is a registered service mark of Sapient Corporation


< Previous Release | Next Release >
Share Pdf Print


  • For Sapient and SapientNitro inquiries, please contact:

  • Stacy Simpson

    Chief Communications Officer



    For Sapient Global Markets inquries, please contact:

  • Geoff Whitehouse

    +44 (0) 207 456 6550