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Sep 19 2011

SapientNitro to Host First Idea Engineer Exchange (iEX) Conference


Who: SapientNitro, part of Sapient (NASDAQ: SAPE) and one of the world’s largest integrated marketing and technology services firms, will bring together 200 thought leaders and visionaries from leading companies and global brands.

What: SapientNitro’s first global client summit, Idea Engineer Exchange (iEX), will be an illuminating and immersive exploration in Digital Earth, a term describing the ways in which the evolution of digital technology is impacting every facet of daily life. This exclusive event will uncover:

• How Digital Earth has changed the way humans go about being human

• How companies are using it to reinforce their brand promise, create richer experiences, and forge deeper relationships with their customers

• How its power and reach have provided a virtual pulpit for those seeking to inspire societal, environmental and, in some cases, behavioral change

Guest speakers include:

Malcolm Gladwell, visionary and bestselling author of Outliers, The Tipping Point and Blink

Frank Rose, author of The Art of Immersion and contributing editor at Wired

Duncan Watts, principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group

• From SapientNitro:

o Alan Herrick, President & CEO, Sapient

o Bill Kanarick, CMO, Sapient

o Gaston Legorburu, Worldwide Chief Creative Officer

o Chris Davey, World Head of Commerce and Innovation

** The complete agenda is available here**

When: October 11 – 12, 2011

Where: This event will take place in NYC at the spectacular IAC Headquarters building, home to the world’s largest video wall. (550 W. 18th St. New York, NY)

This event is geared toward senior-level marketers and is by invitation only. To request an invitation or more information, please contact the SapientNitro iEX team at

Media Contact:
David LaBar

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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