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Apr 27 2011

SapientNitro Seeks Attention for the Volvo XC60


SYDNEY April 28, 2011 SapientNitro, part of Sapient (NASDAQ: SAPE), has launched a new advertising campaign for the Volvo XC60 compact luxury SUV.

A series of outdoor billboards will support the campaign aiming to reinforce the positioning of Volvo XC60 compact as a more stylish and stand out SUV, while maintaining the strong affiliation with Volvo as leader in the luxury SUV and people carrier category.

The outdoor billboards will be accompanied by a national TVC campaign which has been executed through free-to-air and pay television and is an evolution of the “Attention Seeking” TVC series that was produced by SapientNitro in 2010.

“The campaign focuses on the fact that the XC60 is a fantastic SUV that combines world leading safety technology with stunning design and outstanding performance in one package,” says SapientNitro national managing director for Australia, Paul Bennett.

The Volvo XC60 has been recognized as 2009 and 2010 Drive Car of the Year for Best SUV over $40,000. The Volvo XC60’s features new world-first ‘City Safety’ collision avoidance technology which senses an impending collision and pre-charges the vehicles brakes to act faster on the driver’s response.

SapientNitro has worked with Volvo since 2009 across marketing strategy, through-the-line advertising, digital communications, dealership activities, and sponsorships.

Creative Director: Skip Waterhouse
Account Manager: Vincent Pled
Director of Production: Pat Vitetta

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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