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May 15 2011

SapientNitro Racks up Eight Honors at the 41st Annual Creativity International Awards


BOSTON – May 16, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), scored eight honors from the Creativity International Awards this week. This year’s award entries for the Media & Interactive portion of the independent competition saw an 84 percent increase in entries over the previous year.

Gaston Legorburu, worldwide chief creative officer for SapientNitro, commented, “Combining creative advertising and digital technology prowess, SapientNitro brings a truly unique perspective to the table to not just conceive of the Big Idea, but to bring it to life. From 30-second spots for Healthy Choice, DOVE Chocolate, and Foot Locker to the Jeep Grand Cherokee microsite, Coca-Cola interactive game ‘The Longest Celebration,’ and more, we’re thrilled to be recognized both for the quality and the breadth of our work for top-tier clients in both digital and off-line advertising.”

Full list of SapientNitro honors at the 41st Creativity International Awards:

• California – The Game: GOLD AWARD
• Healthy Choice - Honest to Goodness: GOLD AWARD
• Jeep Grand Cherokee Microsite: GOLD AWARD
• Coca-Cola – The Longest Celebration: SILVER AWARD
• DOVE Chocolate – Only Human: SILVER AWARD
• Powerade – Never Ending Game: SILVER AWARD
• Foot Locker – Back to School: HONORABLE MENTION

About Creativity International Awards:

Established in 1970, Creativity Annual Awards is based in Louisville, KY and is one of the longest running independent international advertising and graphic design competitions in the world. A print, web, advertising and media design competition, each year the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual Book published and distributed by HarperCollins.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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