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Jan 25 2011

SapientNitro Named to Advertising Age “Agency A-List Standouts”


BOSTON – January 26, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), has been named an “Agency A-List Standout” by Advertising Age.

This week, Advertising Age published its 2010 annual A-List, a special report that analyzed 900+ agencies including ad, marketing services, digital, media and PR agencies. Ten agencies were named to the A-List, while an additional ten “hot shops” were recognized as standouts by the industry’s leading advertising publication for “delivering some of the best work of the year to top brands.” Last year, SapientNitro was named an “agency to watch” (#2).

“We’re proud of how far we’ve come in transforming our company,” said Gaston Legorburu, executive director and worldwide chief creative officer at SapientNitro. “And we’re honored to be acknowledged by Ad Age for the successful integration of our acquisition of the creative agency Nitro in 2009, bringing offline capabilities to our digital core – to complete our truly integrated marketing and commerce offering for clients.”

Advertising Age cited SapientNitro for a successful union of brand strategy and above-the-line creative capabilities to its digital marketing and technology chops: “In addition to digital wins last year, SapientNitro created TV spots for Healthy Choice Steamers with the snappy dialog, humor and narrative endemic to old-school creative shops.”

To read the Advertising Age A-List report, visit:

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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