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Jan 11 2011

SapientNitro Named 2010 Silver Agency of the Year By OMMA Magazine


Publication Cites Company’s Ability to Adapt and Innovate During Period of Rapid Transformation in the Marketing Industry

BOSTON/NEW YORK, January 12, 2011
SapientNitro, part of Sapient (NASDAQ: SAPE), has been named Agency of the Year 2010: Silver by OMMA Magazine, a leading marketing and media industry publication. The company was honored at the OMMA Agency of the Year cocktail reception held last night at the Yale Club in New York City.

This annual recognition by OMMA honors agencies that are best of class in the online media, marketing and advertising community. OMMA cited SapientNitro for its “dizzying array of solutions that may have exceeded what we consider the scope of an interactive agency until recently.”

“We’re thrilled to be honored among this year’s top two agencies, including a respected creative name like Wieden + Kennedy,” said Gaston Legorburu, executive director and worldwide chief creative officer at SapientNitro. “To be honored by OMMA is a testament to our ability to combine top-notch creative with strong technology roots to develop innovative, connected brand experiences across channels. Clients require a fundamentally different kind of partner and approach to move them forward in this rapidly changing business landscape. As we look forward to 2011, we’re excited about the next stage in our evolution.”

SapientNitro has created a differentiated model over the past couple of years, offering a single stop for multi-channel marketing and commerce solutions. According to Forrester analyst Sean Corcoran: “Few other agencies have the kind of versatility and depth in the digital space as SapientNitro.”

The OMMA honor capped off an unprecedented year for SapientNitro, during which it completed the integration of its 2009 acquisition of Nitro Group, adding brand strategy and above-the-line creative capabilities to its digital marketing and technology chops. At the 2010 Cannes Lions International Advertising Festival, SapientNitro unveiled the world’s first smile-activated vending machine for Unilever, which garnered a Bronze Cyber Lion, and earned a Silver Cyber Lion for its development of an iPhone application for AutoTrader UK that reads license plates. Fueled by the success of SapientNitro, parent company Sapient Corp ranked #2 for profit growth (and 45th overall) on Fortune’s 100 Fastest Growing Companies list.

SapientNitro debuted a wide array of innovative solutions for clients in 2010, including Coca-Cola, Foot Locker, Healthy Choice, Hugo Boss, MetLife, and Rolling Stone, that showcased the company’s ability to deliver compelling, profitable brand experiences across a variety of media, from TV spots and complex e-commerce sites to mobile platforms and in-store kiosks.

To read the full profile of SapientNitro in OMMA, visit:

A complete list of winners can be found at:

About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation.


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