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Oct 19 2011

SapientNitro Makes Executive Changes to Accelerate Market Leadership Position



Executives Named to Key Leadership Positions in North America


BOSTON – October 20, 2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced the promotions of three key executives for the North America region.  


Brad Simms has been promoted to senior vice president and managing director of North America West and Central which includes the Canadian business, and Ron Shamah, who had been leading business development in New York, has been promoted to vice president and managing director of New York, both effective immediately. Bob Van Beber has moved into a newly created role and assumes responsibility for all delivery and operations for marketing services work in North America. Senior vice president Chris Davey continues to play his dual role with responsibility for the New England region and global responsibility for SapientNitro’s work in multi-channel commerce.  Hank Summy who has served as managing director for SapientNitro in New York will be leaving the company effective immediately. 


These moves further accelerate SapientNitro’s position as a leader in multi-channel marketing and multi-channel commerce by ensuring that key executives are focused equally on market development and delivery evolution. All of these executives will report to Alan Wexler, executive vice president and managing director, North America, for SapientNitro. 


“Our people, our culture and our agility are key reasons why SapientNitro continues to lead in an increasingly digitally disrupted and opportunity rich market,” said Sapient president and CEO Alan J. Herrick. “More than ever, clients are taking advantage of our integrated capability in multi-channel marketing and multi-channel commerce, and as these worlds continue to converge, our success is greatly enhanced by the focus and collaboration of our most trusted leaders.” 


“Brad, Ron and Chris have been significant contributors to our growth, the depth of our client relationships, and the awards and recognition we continue to receive,” said Alan Wexler. “They are tremendous assets of our company and, as the team driving our growth in North America, will continue to propel our business forward.  I look forward to seeing their leadership and influence continue. I wish Hank the best as he pursues other opportunities.”


“SapientNitro is unique in our ability to bring digital capability both at scale and on a global basis for our clients, and I am confident that we will further evolve our already highly differentiated model,” said Herrick. “Clients continue to reap the benefit of our fully integrated global offering, as we are the only company in the world capable of deploying integrated brand, digital marketing and deep technology capability on a global basis across North America, Europe and Asia including our significant delivery centers in India.”


“Overall, these moves further strengthen our company,” continued Herrick.  “I look ahead to our future with great enthusiasm.”


About SapientNitro
SM, part of Sapient®, is an integrated marketing and technology services firm.  We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.


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Sapient is a registered service mark of Sapient Corporation.

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