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May 11 2011

SapientNitro Hires Michael Shostak to Bolster Strategy Practice


SapientNitro Hires Michael Shostak to Bolster Strategy Practice

BOSTON and TORONTO—MAY 12, 2011SapientNitroSM, part of Sapient Corp. (NASDAQ: SAPE), today announced that Michael Shostak has joined as vice president of client service and strategy, based in Toronto. Shostak will lead the strategy practice for Central North America, including Canada and the American Midwest, and also oversee account management for several of SapientNitro’s global clients.

“Michael has been immersed in digital marketing since the birth of broadband. His wealth of experience leading multi-channel campaigns and business models make him an ideal candidate to lead our strategy team here,” said Brad Simms, VP and managing director of SapientNitro’s North America central region. "Michael understands the transformative power that digital technology can have for businesses across multiple disciplines from marketing, commerce, and customer support – even influencing things like organizational design.”

Shostak joins SapientNitro from Young & Rubicam Canada, where he led the digital practice and developed digital strategies for brands such as Colgate-Palmolive, Ford Motor Company, LG, and Pfizer Consumer Healthcare. Before Y&R Canada, Shostak consulted on strategic planning, mergers and acquisitions, and business development for agencies, media conglomerates, and various start-ups and venture capital firms. He was previously executive vice president, managing director of interactive at Arnold Worldwide and vice president of marketing at ExtendMedia (a division of Cisco Systems), where he built the organization’s sales and marketing team and led multi-million dollar digital initiatives for clients in the telecoms, cable, and entertainment sectors.


Shostak began his career in digital media while he was still in college, working at one of North America’s first digital media research centers where he was involved in North America broadband trials and conducted research into digital rights management and distributed content applications.

A highly regarded guest speaker and industry thought leader, Shostak has contributed his expert commentary to publications including The New York Times, Strategy Magazine, Marketing Magazine, and many more.

Shostak adds, “SapientNitro provides a unique opportunity to work with world-class brands that are pushing the envelope in multiple-channel consumer experiences. At a time when global CMOs are challenged to find meaningful ways to connect brands and consumers, SapientNitro is uniquely positioned to meet the challenge in a digitally enabled world. Our strategy, creative, and technology talent spans the globe and I'm personally excited by the game-changing ideas we can bring to clients."

About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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