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Mar 08 2011

SapientNitro Hires John Carstens as Creative Director in Los Angeles Office


Award-winning former Leo Burnett and DDB creative director bridges traditional and digital creative realms


LOS ANGELES – March 9, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that John Carstens has joined the company as a creative director in the Los Angeles office. Along with VP creative Anthony Yell, Carstens will oversee the creative process for West Coast clients such as Adobe, Bare Escentuals, and Sony.


“While we were searching for a creative director, John stood out not only for the breadth and quality of his work, but also his passion for building new relationships,” says Gaston Legorburu, executive director and worldwide chief creative officer for SapientNitro. “John brings to the role deep experience in advertising that will enhance our creative leadership team as we continue to build our integrated marketing services.”


Carstens comes to SapientNitro from Leo Burnett in Chicago, where he was SVP, creative director, and served as the global lead on BlackBerry, and also contributed to Autonomy, Canon Australia, and Nintendo. Prior to Leo Burnett, Carstens was group creative director at DDB Chicago, leading Reebok and Wrigley accounts in the U.S., and pitching new business for offices across the DDB global network, including Berlin, New York, San Francisco, and Beijing. He was also a creative director at Cramer-Krasselt in Chicago, and a copywriter at Merkley Newman Harty in New York and TBWA/Chiat/Day in Los Angeles. In his nearly 15-year career, Carstens’ work has been recognized by the One Show, Cannes, WebAwards, and TBS’ “America’s Funniest Commercials,” among others.


“SapientNitro is a great place to be if you want not only to think of the big idea, but actually build the things that express that idea in the most modern, innovative, and inspiring ways,” said Carstens. “I can’t think of another place that offers such a diverse range of capabilities—and for me, opportunities.”


About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm.  We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients.  By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.


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Sapient is a registered service mark of Sapient Corporation.

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