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Apr 17 2011

SapientNitro Hires Gary Holme, Trevor Schoenfeld, and Elliott Smith as Creative Directors in Toronto Office


New creative talent bring seasoned approach in creating and executing through-the-line, multi-channel brand experiences

TORONTO, APRIL 18, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Gary Holme, Trevor Schoenfeld, and Elliott Smith have joined as creative directors in the Toronto office. Together, they will join the leadership team under regional head Brad Simms in Toronto and lead traditional creative and digital strategy for SapientNitro’s clients in the Canadian market and beyond, including Chrysler, Coca-Cola, and

“We are seeing great demand for our integrated marketing services in the Canadian market, and Elliott, Gary, and Trevor bring strong brand experience, unique perspectives, and a hunger to drive innovation and value for our clients,” said Kathy Delaney, chief creative officer, North America, for SapientNitro. “Bringing creative ideas to life with innovative technologies, their diverse experience, insight-led thinking, and award-winning pedigree will be assets to our creative leadership team and continue our momentum in the Canadian market

Holme brings more than 25 years’ experience in art and creative direction, including tenures at Y&R Brands, Wolf Advertising, Harrod/MirlinFCB, TBWA/Chiat/Day, and JWT. Most recently, he was group creative director at Publicis Advertising where he created campaigns for many of Publicis/Toronto's major clients, such as KIA, Rogers, Toronto Blue Jays, and Walmart.

“SapientNitro is poised to go to the next level here in Canada, and I couldn’t be more excited to use our through-the-line experience to continue transforming our clients’ businesses with innovative customer experiences,” said Holme. “SapientNitro is known for its fresh ideas and technical prowess, and we look forward to being at the intersection of cutting-edge creative marketing and technology.”

Schoenfeld has been creating winning brand experiences for more than 22 years at Brooklyn7, Doremus, GJP Advertising & Design, Ogilvy & Mather, and Wonderlust Industries. His advertising and design work has been recognized with more than 120 citations and awards, including three Cannes Lions, A Webby, D&AD and One Show Pencils, multiple ADCC, Marketing and Communication Arts Awards.

Schoenfeld adds, “What’s remained consistent throughout the convergence of marketing and technology is the ability to craft a well-told story and I look forward to evolving SapientNitro’s process of interacting with brands, ideas, and emerging technologies.”

Smith, an award-winning creative director with 15 years experience in both digital and print, joins SapientNitro from Organic, where he was creative director for the Nike Canada digital account, amongst others. Smith was previously a creative director at Arnold Worldwide, and he also spent time at Trapeze Media and ExtendMedia in creative and design roles. Throughout his career, he has won numerous awards, including DMAs, NYF, and Comm Arts shows, as well as served as a judge for the Digital Marketing Awards, Canada at Cannes, and more.

Smith finished, “To be successful in the digital space now, you need to have more than just a cool idea. You need to be able to execute it. The incredible depth of talent at SapientNitro — strategic, creative, and tech — is unrivaled in this business. I look forward to working with Gary, Trevor, and the rest of the team to create ground-breaking multi-channel experiences for our clients and their customers.”

SapientNitro will hold its annual North American Creative Summit in Toronto on April 27. The Summit will gather creative and business leaders from across SapientNitro’s 16 North American offices to showcase its best creative work, new technologies, and to inspire ideas for the future.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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