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Apr 20 2011

SapientNitro Hires Former Fleishman-Hillard Senior Partner David Bradfield to Grow Social Experience Offerings


TORONTO, APRIL 21, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that David Bradfield has joined as director of marketing strategy and analysis on the social experience team. Bradfield is based in Toronto and reports into North American central region head Brad Simms to help grow SapientNitro’s multi-channel communications offerings in the region, including social experience planning, digital channel strategy, integrated messaging models, and social media friendly content production and delivery.

Throughout his career, Bradfield has been a pioneer in creating, executing, and evaluating integrated communication strategies across the digital ecosystem. Most recently, Bradfield was at Fleishman-Hillard as SVP, senior partner, where he launched, grew, and led digital teams in both New York and Toronto, and served as its global digital practice chair since 2006. Bradfield also previously managed the Toronto office of digital communication agency iStudio Canada Inc (now High Road Communications), as well as worked at NATIONAL Public Relations and GreyInteractive Toronto.

“David is a highly regarded industry leader who truly understands the convergence of strategic communications and technology, which underscores SapientNitro’s value proposition in today’s dynamic, digitally-enabled world,” comments Brad Simms, VP and managing director of SapientNitro’s North American central region. “David brings exactly the level of strategic thinking, creative ideas, and results-oriented execution to our practice that serves to both drive and transform our clients’ businesses and our own service offerings.”

Bradfield is a prominent industry thought leader who has presented at more than 50 industry conferences and hundreds of client workshops. He is also a former president of IABC/Toronto, the largest chapter in the world of the International Association of Business Communicators (IABC) and a past nominee for Canada’s Top 40 Under 40 Award.

Bradfield adds, “SapientNitro has built a business on connecting with consumers, customers, and communities in the moment. Throughout my career I have developed ways to ensure those moments are easily shared. Now, at SapientNitro, we can conceptualize and engineer truly integrated experiences. These help brands achieve relevant context, extend the reach of conversations, add value to communities, and engage the audience in a transmedia manner. This integrated strategy is exactly where I believe the industry is headed and I look forward to being part of what I feel is the true agency model of the future, led by SapientNitro.”

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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