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Apr 10 2011

SapientNitro Hires David Thorpe as Vice President of Strategy and Analysis


MIAMI, APRIL 11, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that David Thorpe has joined as vice president of strategy and analysis. Based in Miami, Thorpe will be tasked with conceiving and applying innovative business strategies that transform SapientNitro’s clients.  He will be working alongside a group of multi-disciplined specialists led by global strategy lead Laura McFarlane.


“David possesses a deep understanding of the structural challenges facing businesses today as well as the rare blend of product and marketing knowledge and both private and public sector experience,” said McFarlane, vice president of strategy, analytics, and media, SapientNitro.  "With David’s unique perspective, we are excited to have him join the SapientNitro team and help transform our clients’ businesses.”


Thorpe’s diverse career has spanned film, music, communications, technology, and government, united by the ability to assist organizations to respond to complex change in business environments. He joins SapientNitro from the Institute of State Effectiveness where he addressed the challenges and interplay of state, market, and civil society forces, particularly focusing on models of governance, security, and market-building.


Thorpe’s prior global agency experience includes tenures as senior partner, global head of innovation at Ogilvy & Mather and global lead, strategy and insights at Young & Rubicam where he worked exclusively with Microsoft as a client. He has also held senior positions at film, music, and publishing companies, including Condé Nast, The New Yorker, and PolyGram.


Thorpe serves on the advisory board of the Rockefeller Foundation’s New York City Cultural Innovation Fund. He is also a senior fellow at the Aspen Institute, where he previously taught a course on rebuilding fragile states.


“The worlds of marketing and technology are converging, and SapientNitro occupies a really unique position right at the center of those spheres," said Thorpe. "I am particularly excited to work with Laura McFarlane and her team who are trailblazers in interactive and marketing strategy and have an incredible track record of successfully reimagining and applying new, multi-disciplinary approaches to solve complex business problems."


About SapientNitro

SapientNitro, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms.  We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients.  By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.


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Sapient is a registered service mark of Sapient Corporation.

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