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Oct 16 2011

SapientNitro Helps AC Milan and NUTRILITE launch €œMake Some Noise!? video chant contest for Facebook fans


  Winning chant to go live at AC Milan match against Chievo

November 27, 2011, in San Siro Stadium



ADA, Michigan, and MILAN, Italy – October 17, 2011 – Using social media, now passionate soccer fans have a chance to convert their passion into chants. 


AC Milan and Nutrilite, the world’s No. 1 selling vitamins and dietary supplements brand* distributed exclusively by Amway, are launching“Make Some Noise!” – a two-week online video chant competition on the AC Milan and Nutrilite Facebook pages.


Fans of the AC Milan and Nutrilite Facebook pages can show their team spirit by entering video chants up to 30 seconds in length and between October 17-30, 2011.

The top 10 video chants will be selected by a team of AC Milan and Nutrilite representatives. Starting November 4, people will be able to view the top 10 video chants on the AC Milan and NUTRILITE Facebook pages and vote for their favorite. Voting ends November 17, 2011.


The winning chant will be announced November 21 and shown live during a match between AC Milan and Chievo November 27, 2011, at San Siro stadium in Milan, Italy.


Videos must be submitted in English or Italian. Competition rules are posted on the AC Milan and Nutrilite Facebook pages.


“The official ‘red&black’ Facebook page represents a crucial part of AC Milan online strategy. We are very glad to collaborate with such an important partner as the Nutrilite brand in the development of this innovative Facebook application,” said Giuliano Giorgetti, Head of Web & New Media at AC Milan. “We strongly believe that fans’ engagement and contents diversification are key elements to generate more traffic and increase our international online community.”


Developed in partnership with SapientNitro, one of the world’s largest integrated marketing and technology firms and part of Sapient (NASDAQ: SAPE), and Vitrue, a leading social relationship management platform, the “Make Some Noise!” competition is organized by AC Milan and Amway.


Collaboration of the Amway nutrilite brand and AC Milan has included scientific cooperation between MilanLab doctors and Nutrilite Health Institute’s scientists to help players achieve optimal health and fitness; and the Goal by Goal initiative with Milan Foundation, to raise funds for children in need. With “Make Some Noise!” we come together again to share our passion for soccer with the online community.


AC Milan

For over 100 years AC Milan soccer club has been a synonym for soccer, entertainment, emotions and victory. AC Milan team has won the highest number of trophies in the history of any soccer team. Since its birth in 1899, AC Milan has won 18 League titles, 3 European / South American Cups, 1 FIFA World Cup, 7 Champions League Cups, 5 European Super Cups, 2 Cup Winners’ Cups, 18 League Titles, 5 League Super Cups, 5 Italian Cups. AC Milan is today one of the leading companies in the field of entertainment, producing sports shows aimed at millions of people all over the world. For further information, visit



Nutrilite, the world’s No. 1 selling vitamins and dietary supplements brand*, is premium sponsor of AC Milan and the official supplier of dietary supplements for the team. From seed to final serving, Nutrilite controls every phase of the production quality. Nutrilite is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms. The four organic farms are in California, Washington State, Mexico and Brazil.



Amway is one of the world's largest direct selling businesses. Amway reported global sales of $9.2 billion in 2010. Founded in 1959 and based in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide through a distribution network of more than 3 million direct sellers. Amway's top-selling brands are NUTRILITE™ vitamin, mineral and dietary supplements, ARTISTRY™ skincare and colour cosmetics, and eSpring™ water treatment systems. The company provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions. For further information, visit



For further information

Cynthia Droog

Amway Public Relations

+1 616-787-5304 


Claudia Bragliani

AC Milan

+39 02 6228.5629


David LaBar


+1 646 478 9846


*Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, Retail Value RSP, 2010.


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