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Aug 31 2011

SapientNitro Brings High-Octane Racing to Life with New Mobile Application for Chip Ganassi Racing Teams


SapientNitro Hires Michael Shostak to Bolster Strategy Practice

BOSTON – SEPTEMBER 1, 2011SapientNitroSM, part of Sapient (NASDAQ: SAPE), today announced that it has launched one of the first mobile applications for the high-velocity world of racing for Chip Ganassi Racing Teams. The new application brings fans updated driver and event information, and exclusive content in one centralized and expansive mobile experience, bringing to life the rich heritage and legendary success of Chip Ganassi Racing Teams.

Chip Ganassi Racing Teams turned to SapientNitro, one of the world’s largest integrated marketing and technology services companies, to create a unique mobile application that conveys the high-octane rush of the racing experience for a team that competes at the highest levels in three touring series – the NASCAR Sprint Cup Series, the IZOD IndyCar Series and the Rolex GRAND-AM Series.

“We are excited to put the fast-paced world of racing at fans’ fingertips on behalf of the Chip Ganassi Racing Teams,” said Brad Simms, VP and managing director at SapientNitro. “SapientNitro helps brands connect to their customers in new and innovative ways, and with this unique mobile experience, Chip Ganassi Racing Teams can now enable fans on the go, at the live event, or at home to connect to their favorite racing team and stay updated on all the latest news.”

To bring fans the full spectrum of the racing experience, SapientNitro spent much time at the racetrack to better understand everything about what the race fan wants to experience. From being down in the pits with all the sounds and smells of racing to conversations with drivers, crew members, support personnel, and even interviewing dyed-in-the-wool fans. With this enhanced knowledge of the racing world, SapientNitro and Chip Ganassi Racing Teams worked closely together to craft an easy-to-use mobile application that provides a valuable brand experience for fans and partners alike.

Chip Ganassi Racing Teams is an established leader in auto racing both on and off the track. It has become one of the most successful race teams in history through operating its race teams with a focus on accountability, results, and innovation. In 2010, Chip Ganassi became the first owner in motorsports history to win the Triple Crown of Auto Racing by winning the Daytona 500, the Indianapolis 500 and the Brickyard 400 all in the same season. Already in 2011, the team has compiled 10 wins (five in the IZOD IndyCar Series and five in the Rolex GRAND-AM Series). Currently, Dario Franchitti leads the championship point standings in the IZOD IndyCar Series with four races remaining, while at the same time, Scott Pruett and Memo Rojas lead the Rolex GRAND-AM Series with just one race left in the season.

“We are dedicated to providing a better, more connected experience to both fans and our partners, and mobile provides a huge opportunity for us to reach our audiences with relevant, updated information wherever they are to create an experience like no other in the world of racing,” said Steve Lauletta, President, Chip Ganassi Racing Teams. “We feel we have a strong track record of innovation and success both on and off the track, and SapientNitro has been a great partner in helping us translate and transfer that to a mobile device to continue driving the limits of the racing experience across all the forms of racing we participate in.”

Key App Features:

• Compelling and relevant information on all of the Chip Ganassi Racing Teams’ drivers including bios, stats, photos, and racing resumes
• Up-to-date social media content from Chip Ganassi Racing Teams and its drivers via Twitter
• Timely video and photography from race events, interviews, and behind-the-scenes exclusives
• Upcoming and archived race event details including series' calendars, event dates and locales
• Current driver statistics and points standings after every race
• Updated race data for each driver and overall post-race results
• Engaging fan interactions, including team trivia with leader boards and scoring, and FanCam photography
• Engaging sponsor interactions promoting the brand, store location finder, and promotions

To download the application, view the iTunes Application Store.

About Chip Ganassi Racing Teams
Chip Ganassi created his own one-car IndyCar team in 1990 and established a partnership with sponsor, Target. Today, Chip Ganassi Racing Teams includes four entries in the IZOD IndyCar Series, two in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Cars Series. Overall his teams have 12 championships and 144 victories, including three Indianapolis 500s, a Daytona 500, a Brickyard 400 and four Rolex 24 At Daytonas. Ganassi boasts state-of-the-art race shop facilities in Indianapolis, Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

Notes to editors:
Download the Chip Ganassi Racing app in the iTunes App Store
Download app screenshot and logo

Creative Credits:

Client: Chip Ganassi Racing Teams

Agency: SapientNitro
Derek Fridman – Creative Director
Matt Bedette – Solutions Architect, UX
Alexi Smith – Associate Creative Director, IA
Ted Boezaart – Program Management
Lesley Ropp – Information Architect
Neil Gallagher - Creative Design
Danielle Dailey - Content Strategist
Tim van de Vall - Illustration, Creative Design
Michael Ayers – iOS Lead, Development
Brad Dillon – iOS Architect
Brandon Alexander, Steven Elliott, and Matt Lewis – iOS Developers

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