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Jan 12 2011

SapientNitro Appoints Paul Bennett as Head of Australia


SYDNEY, January 13, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that Paul Bennett has joined the company as national managing director of SapientNitro in Australia, effective immediately.

Bennett brings 20 years of global industry experience to SapientNitro, having worked in Sydney and London in leadership roles at international agencies, including Euro RSCG (CEO Australia), Proximity Worldwide (managing director, EMEA), BBDO Europe (business development director), and Lowe Worldwide (international CRM director). He will be responsible for all aspects of the Australia business, with a focus on ensuring that SapientNitro’s globally recognized best-in-class customer experience offering is fully implemented in Australia.

“Paul’s appointment is a natural step in moving the already successful Australian business on to even greater achievement,” said Alan J. Herrick, president and chief executive officer of Sapient. “Paul joins a highly-awarded business which continues to capitalize on its ability to deliver high-impact, through-the-line marketing services for clients. He’s had stewardship of leading global brands and is passionate about the merging of creativity and technology to get into the hearts and minds of consumers.”

SapientNitro has offices in Sydney, Melbourne, and Brisbane. It’s well known for its “Best Job in the World” campaign for Queensland Tourism, which took the top prize at the Cannes International Advertising Festival in 2009. Recently, its Sydney office was appointed to handle all creative duties for Stockland Commercial Property shopping centers throughout Australia.

Said Bennett, “I’m impressed by SapientNitro’s ability to successfully integrate its market leading digital expertise with traditional marketing and advertising capabilities. Companies are looking for a new type of partner to help them navigate the world of multi-channel marketing and commerce, yet the number of companies genuinely capable of doing so is limited. There is huge potential for SapientNitro in Australia to harness the great expertise we have locally, while tapping into the company’ global resources and expertise in online marketing, commerce and technology, to deliver outstanding work for our clients. I’m thrilled to get started.”

Concurrent with this move, Michael Branagh, previously managing director of SapientNitro in Australia, has taken on an expanded global leadership role, where he will serve as managing director of global accounts with specific emphasis on helping to steward SapientNitro’s global relationships in the Australia market. As global clients have played an increasingly strategic role in the company’s business, Branagh will help to grow its large multi-national accounts, including Coca-Cola, Mars, Unilever, and Volvo. He will also continue to lead the company’s Brisbane office.

In June 2009, Sapient acquired Nitro Group, an award winning, above-the-line advertising agency, forming SapientNitro. The acquisition brought best-in-class brand-led thinking and above-the-line creative capabilities to Sapient’s digital expertise, and expanded Sapient’s global footprint into new Asia-Pacific markets, including Australia, China, and Singapore. Since then, the Asia-Pacific teams have been focused on adding fully integrated marketing and commerce solutions for leading brands.

About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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