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Jan 27 2011

SapientNitro Appoints Cheyney Robinson as Creative Director for Experience Design


LONDON, UK – January 28th, 2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that it has hired Cheyney Robinson as Creative Director for Experience Design after an extensive worldwide search to fill the role.  Cheyney will lead the creative and strategic direction of interactive and social campaigns, and report to chief creative officer, Europe, Malcolm Poynton. She joins from Fluid in San Francisco, where she was Senior Creative Director for Visual.

Cheyney has worked across the design spectrum specialising in interactive solutions, branded experiences, eCommerce, social media solutions, mobile, Kiosk and MS Touch.  Prior to Fluid, she was Creative Director at Razorfish, and held creative roles at Polo Ralph Lauren and Microsoft, directing and managing creative experiences for brands and their online properties.

Cheyney has worked on a wide variety of creative and strategic campaigns spanning international fashion, luxury, automotive, entertainment and retail brands. Her clients have included The North Face, Calvin Klein Fragrance, Vera Wang Princess, Diane von Furstenberg, Sears/ Craftsman/ Kenmore, Benefit Cosmetics, Mercedes-AMG, FedEx and Taj Hotels.   She holds an MFA in Graphic Design from Yale, a BFA in Communication Design from Parsons School of Design and a BA in Psychology from the New School for Social Research.

Cheyney Robinson, Creative Director, Experience Design, SapientNitro said: “The incredible challenge offered by a trend-setting agency like SapientNitro was an opportunity that could not be missed. The combination of my industry experience with the high energy and innovative approach of Malcolm, Nigel and the rest of the team has the potential to push the boundaries of experience design and emerging technology as we know it.”

Malcolm Poynton, chief creative officer Europe, SapientNitro said: “Bringing Cheyney into the SapientNitro family is an exciting move for us as her US experience offers European clients a new and exciting level of Experience Design that combines multi-channel design experience and commerce.  Innovative and exciting campaigns in eCommerce and mobile are increasingly important in Europe, and Cheyney will help us further stretch our fantastic creative work and SapientNitro’s position as the UK’s No.1 digital agency.”

About SapientNitro

SapientNitroSM, part of Sapient, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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