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Mar 28 2011

SapientNitro Appointed Agency of Record for Å koda Auto Russia


MOSCOW – March 29, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), has been named agency of record for Škoda Auto Russia, part of Volkswagen Group Rus, to support the brand in the Russian market.

Škoda Auto Russia, one of the most recognized brands of car manufacturers in Russia, has tapped SapientNitro to lead all multi-channel marketing strategy, brand development, above-the-line advertising, and digital duties for the company and four of its leading models: Octavia, Fabia, Yeti, and Superb.

“The auto industry represents a significant portion of our economy, and we’re thrilled to be working with a creative powerhouse that has a strong reputation and extensive knowledge of the Russian auto market,” said Robert Todt, head of business development, Škoda Auto Russia. “We look forward to the innovative work that SapientNitro will develop for our brand to enhance our leadership position in Russia.”

“This partnership is an opportunity for SapientNitro to apply our uniquely interconnected brand strategy, marketing, and technology capabilities within the Russian auto industry,” said Katia Shenets, managing director of SapientNitro Moscow. “We’re delighted to be working with Škoda Auto Russia and appreciate their trust in our services.”

SapientNitro’s Moscow team will provide Škoda with the following services: long-term brand strategy for market development in Russia, integrated campaign creation (TV spots, print, out-of-home, digital support) for product models, as well as brand communications.

Added Gaston Legoburu, worldwide chief creative officer at SapientNitro: “Clients today want a partner that can think holistically about how to market their brands across the proliferation of channels available to them and to re-think how this affects their customer relationships. We’re excited to bring fresh brand thinking to a leader like Škoda.”

About Škoda Auto Russia
Škoda Auto Russia is a part of Volkswagen Group Rus, which unites four brands at the Russian market – Volkwagen, Škoda, Audi and Volkswagen commercial cars. Škoda has a wide network of dealers and it is represented in almost all big cities of Russia. Today, Škoda sells its cars in 102 dealerships in Russia.

About SapientNitro
SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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