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May 31 2011

SapientNitro Announces Winner of Stockland’s ‘Ask a Local’ Campaign


June 1,  2011 – SapientNitro, part of Sapient (NASDAQ: SAPE), has announced the winner of a YouTube campaign for client Stockland Residential’s Mernda Villages in Victoria, where current residents were invited to upload a three-minute video to promote the area to potential buyers.

The 10 most creative video entries uploaded to YouTube via the Mernda Villages website were judged before the overall winner, Chantal Waterson, was announced at the Mernda Villages Film Festival where she took home a $3,000 AUD cash prize.

The winning entry was determined based on its creativity and showcasing of Stockland Mernda Villages - the easy access to parks, schools, community services as well as the fantastic lifestyle benefits for all residents of this thriving community.

Lana Gandolfo, project marketing manager at Stockland Residential, said: “The aim of the campaign was to let the locals showcase the fantastic benefits such as accessibility to education, leisure, recreation and convenience of living in Mernda Villages. The approach that SapientNitro has taken allowed us to talk to potential buyers or residents in a fresh and innovative way.”

Paul Bennett, SapientNitro’s national managing director of Australia, added: “This unique customer experience involves the community and encourages genuine dialogue and personal endorsement. Potential customers are able to see and hear how great life is at Mernda Villages straight from ‘the horse’s mouth’. The next stage will be to continue to drive customers to the online video testimonials.”

The campaign has been supported through direct mail, eDM, outdoor and SMS elements promoted to existing residents of Mernda Villages. Direct mail elements were also hand delivered to two schools in the Mernda area, for pupils to pass onto their parents. Posters were displayed in the Mernda Villages Community Activity Centre and the Mernda Villages Sales and Information Centre.

The winning video can be viewed here.

About SapientNitro

SapientNitroSM, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms.  We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients.  By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.


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