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May 02 2011

SapientNitro and DOVE® Chocolate Show and Tell


Two new enticing spots show off silky smooth chocolate and women’s emotional confessions

BOSTON – May 3, 2011 SapientNitroSM, part of Sapient® (NASDAQ: SAPE), today launched two new enticing spots for DOVE® Chocolate that showcase the emotional connection between DOVE® and women who enjoy its pure, silky smooth chocolate. The new :30 and :15 television spots titled “Confessions” embrace the imperfect, multi-tasking women who seek those singular exhale moments to appreciate and reward herself.

Watch the television spot “Confessions” here:

Additionally, SapientNitro created a new product-focused spot featuring silky smooth chocolate, silk imagery, and DOVE® branding for the U.S. market.

View the :15 product spot here:

Both spots will be shown on U.S. broadcast and cable networks, including ABC, CBS, A&E, Lifetime, NBC, and more.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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  • For Sapient and SapientNitro inquiries, please contact:

  • Stacy Simpson

    Chief Communications Officer



    For Sapient Global Markets inquries, please contact:

  • Geoff Whitehouse

    +44 (0) 207 456 6550