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May 17 2011

Hebrew National is Back for Grilling Season with “Epic” New TV Spot


BOSTON – May 18, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), today launched a new :15 Hebrew National TV spot for the Epic campaign entitled “Cop,” that features the voice of TV’s original caped crusader, Adam West.

Arriving in time for grilling season, Hebrew National’s new spot invites consumers to enjoy the all-beef hot dog that is so amazingly good that every bite of 100% pure kosher beef is a reason for celebration. It was directed by the online comedy phenomenon behind the HBO series Funny or Die, Jeremy Konner.

View the new “Cop” TV spot on YouTube.

The “Cop” spot is part of the Epic campaign that launched earlier this year in time for the Superbowl. In addition to TV, a :30 montage of the campaign, appropriately entitled “Epic Montage” will also be shown at Yankee Stadium where it will be running on the pregame scoreboard and looping on the concession kiosks throughout the season.

The Hebrew National “Epic” campaign will continue with new SapientNitro-produced radio spots related to the Epic campaign beginning May 30 in select regional markets across the U.S. and a new :15 TV spot entitled “Kid” that will launch to coincide with schools letting out for summer.

About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

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