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Aug 09 2011

Football League Interactive Names SapientNitro as New Digital Platform Partner


LONDON, UK– August 10th, 2011 SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that Football League Interactive (FLi) has signed a multi-million pound deal with integrated marketing and technology services firm SapientNitro to build the next generation digital platform for its member clubs.


With 86 club websites (65 Football League, 9 Premier League and 12 non-league), FLi is the largest global football network, attracting in more than six million unique users to its websites each month.


FLi delivers a wide range of products providing fans with the latest news through a variety of devices including the iPhone app, the soon-to-be-launched Android app and mobile internet sites, as well as providing excellent fan engagement opportunities for partners.


The new state-of-the-art digital platform, to be delivered by SapientNitro in the lead up to the 2012/13 season, will be optimised for speed and based on SDL Tridion, a Forrester Wave leading Web Content Management System.


Designed for multi-platform use, the new service will further offer greater individuality for clubs and provide enhanced sponsorship opportunities. 


SapientNitro, who will deliver innovation and support to clubs throughout the FLi network, secured the contract after an extremely competitive procurement process consisting of over 25 high quality delivery partners.


Perform Group will continue to provide video and audio services including the highly successful Club Player subscription product which has over 80,000 global subscribers.


Ian Ritchie, Chairman of FLi said: “FLi is proud to be at the vanguard of digital development providing the very best products for the millions of football fans in our network. We are extremely excited about working with SapientNitro who will provide the necessary means for us to continue pushing the boundaries of our range of digital platforms.”


Peter Ford, Vice President at SapientNitro, said: “Football fans are united by a passion for the game, but divided by their fierce club loyalties.  Our work for FLi will reflect this truth, with a best-in-class shared digital platform for clients, but a club website experience that is as passionate and as tribal as the fans that use it.”


About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.


About FL Interactive
Football League Interactive (FLi) is a wholly owned subsidiary of The Football League.  FLi manages and develops the internet and mobile rights of The Football League and 86 participating clubs. These activities include the provision of official club websites, audio/video and mobile services. The FLi network is also the largest football network globally with over 80,000 football fans across the World signed up for Club Player, FLi’s cutting edge online audio visual service.


PERFORM is a market leader in the commercialisation of multimedia sports content across internet-enabled digital platforms. Through production, technical and commercial solutions, PERFORM powers digital channels that distribute content in a number of forms - video, editorial, audio and data – across multiple platforms, to millions of sport fans around the world. In April 2011, PERFORM floated on the London Stock Exchange.

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Sapient is a registered service mark of Sapient Corporation.


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