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Aug 01 2011

Ben Guyer Joins SapientNitro to Drive Excellence in Experience Design


LONDON, UK– August 2nd, 2011SapientNitro, part of Sapient (NASDAQ: SAPE), has appointed BBC’s Ben Guyer to the new role of Associate Creative Director for Experience Design, focusing on mobile technology.


Ben joins from BBC User Experience & Design, where he was Creative Director for Mobile for two-and-a-half years, leading the UX of the BBC News and BBC iPlayer apps, and overseeing BBC mobile web presences including iPlayer and the homepage. Before that he worked on design and interaction for brands including Nokia, Samsung, and Philips Design.


In his new role, he reports to SapientNitro’s Chief Creative Officer, Europe, Malcolm Poynton, working across a range of the agency’s clients.


Ben’s role is a new one at SapientNitro, and has been created as consumers spend more and more time using a variety of mobile devices, and as clients are increasingly demanding high-level mobile strategy to be fully integrated into their marketing campaigns.


Malcolm Poynton, Chief Creative Officer Europe at SapientNitro, said: “With mobile and location-based marketing becoming a core element of clients’ strategies, Ben’s experience in creating user-centred design, and experience in designing for a broad range of devices is invaluable.”


Ben Guyer, Associate Creative Director for Experience Design at SapientNitro, said: “Multi platform strategy is something that clients and partners increasingly expect as standard, and Sapient Nitro is well placed, with the right minds, capabilities and approaches to deliver on this.”


About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit or follow us on Twitter @sapientnitro.

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