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Jun 09 2015

Dunkin' Donuts 'Summer Chill' by SapientNitro




David "Big Papi" Ortiz of the Boston Red Sox and Rob "Gronk" Gronkowski may play different sports, but they have teamed up for Dunkin' Donuts.

The two athletes lend their vocal talents to a collection of songs themed around summer and Dunkin' Donuts' iced coffee.
Videos for the songs will roll out through the summer, with social media promotion via quirky images featuring Big Papi and Gronk. The materials cary the whismical asethetic seen in the video with tongue-in-cheek jokes like "best album ever."

The quirky campaign comes just after the donut company unveiled a vision of the future: donut delivery.

Advertiser                          Creative type

Dunkin' Donuts                Digital

Agency                                Sector

SapientNitro                      Fast food



United States

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