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Nov 06 2014

Check Out Whole Foods' New Interactive Touch-Screen Store Design


Interact Digitally With the Farmer Who Grew Your Food at the Chain's Newest Atlanta Store.



Watch the video on AdAge Creativity Online


Whole Foods makes an impressive effort to bring food retail into the digital age with a series of innovative interactive experiences that have launched in its newest Atlanta store. Created by SapientNitro's Second Story, they include an interactive wall of window panes in the store's cafe (seen above) offering shoppers a glimpse into the lives of the local providers who cultivate and grow the food. There's also a "magic mirror" that assigns your body movements one of three different auras -- refresh, energize, relieve -- and suggests appropriate products from the Whole Body range, and "Pefect Pairings" touchscreens that recommend pairings of wine or beer for particular foods.


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