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Apr 07 2013

The New York Times - New York Times Webdenda


Webster Bank, Waterbury, Conn., expanded its relationship with SapientNitro, Boston, part of Sapient, by naming SapientNitro as its marketing agency of record. Billings were not disclosed. The assignment had previously been handled by Kelliher Samets Volk. Webster Bank already works with SapientNitro on tasks that include integrated interactive marketing and digital strategy.

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