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May 24 2012

Creativity - SapientNitro: Earphone Bully


This is what it's like.

SapientNitro Sydney teamed up with an anti-bullying professional to develop an audio experience that puts listeners in the shoes of a bullying victim over their earphones. Earphone Bully uses 3D sound to create the experience of being bullied - either to prepare kids for schoolyard bullies or to hep parents and even the bullies themselves to understand what it's like. Users must wear earphones for the experience.

The site, which also links to resources which help people to speak up against bullying, can be customized by organizations anywhere in the world, and can also be personalized by including users' names in the audio (there are 500 to choose from).

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