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The Boston Business Journal - Ad Shop Soars After 2009 Acquisition

After years of helping companies create digital ads, Boston IT firm Sapient (Nasdaq: SAPE) plugged into the traditional marketing world in 2009 with its acquisition of ad agency Nitro Group in New York.


WWD - More Consumers Using Digital Devices to Shop

According to GfK Roper/SapientNitro's consumer shopping survey about the in-store versus mobile-tablet shopping experience, smartphone owners are putting smartphones and other devices to greater use this year and across a variety of shopping behaviors.


Contagious - Retail Trends / Seamless Technology

Retailers who provide consumers with engaging, digitally-enhanced experiences can see additionalin-store sales increase by as much as 40%, according to SapientNitro's Insights 2013 study.


MediaPost - Lancome Launches Optimized Mobile, Tablet Sites

Designed and built by SapientNitro, Lancome's updated mobile properties include product detail pages featuring color swatching, videos, how-to information and user reviews.


Advertising Age - SapientNitro Names Chris Hall to Lead Southeast Region

Chris Hall has joined SapientNitro as the agency's managing director of the Southeast region.


The Oregonian - East Coast firm buys Second Story Interactive Studios of Portland

This week, Sapient Corp., SapientNitro's parent, completed a purchase of the Portland studio.


Adweek - SapientNitro Buys Second Story; Digital In-Store Heating Up

SapientNitro increased its bet on digital in-store today, acquiring Portland, Ore.-based Second Story.


SHOOTonline - A Look at Women in Production: Numbers, Personal Observances

SHOOTonline interviews our very own Shannon Barnes, director of production, SapientNitro.


Sports Business Daily - SapientNitro, NASCAR offer to sell digital platform to others in sports and entertainment

NASCAR and the agency developing its new website, SapientNitro, have partnered to sell the digital platform they've developed to other sports and entertainment organizations.


Adweek - The Adweek 50

SapientNitro's Worldwide Chief Creative Officer Gaston Legorburu named to The Adweek 50.

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  • For Sapient and SapientNitro inquiries, please contact:

  • Stacy Simpson

    Chief Communications Officer



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  • Geoff Whitehouse

    +44 (0) 207 456 6550