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Jul 21 2011

CNET - Smokers can get a virtual look at their dirty lungs


By Roger Cheng

Marketing and design company SapientNitro unveiled an app today that allows smokers to see exactly what cigarettes are doing to their lungs.

The AR Lungs app uses augmented reality and a database of medically correct digital lungs to illustrate the effects of cigarettes. People point a Webcam or smartphone camera at their chest and see a superimposed image of the digital lungs.

Using sliders, a person can adjust how many cigarettes they smoke a day and for how long to get a visual representation of the damage and discoloration they've suffered. A nonsmoker, meanwhile, would see healthy, pink lungs.

The app was developed as an unconventional way of spreading the antismoking message. The company said it is using the potential of augmented reality to help raise disease awareness. The digital lungs paint a stark image of the consequences of smoking.

Computer users with a Webcam can check the app out for free here.

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  • For Sapient and SapientNitro inquiries, please contact:

  • Stacy Simpson

    Chief Communications Officer



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  • Geoff Whitehouse

    +44 (0) 207 456 6550