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Mar 07 2011

Campaign Asia - Stephen Mui joins SapientNitro Shanghai as ECD


In his newly appointed role as executive creative director of SapientNitro Shanghai Stephen Mui will lead a team of traditional and digital creatives to develop integrated creative strategies for clients such as Mars, Volvo, NBA China, Unilever and Coca-Cola.

Mui (left) brings to SapientNitro 25 years of marketing and advertising experience from Leo Burnett and JWT, as well as a global perspective attained from having worked in China, Hong Kong, and the United States.

"Stephen is a respected creative leader across Greater China, with a strong record of developing award-winning, integrated campaigns that drive business results for clients," said Jennifer Tan, chief creative officer of China at SapientNitro. "We're excited to have him join our leadership team in China and look forward to his bringing a fresh, multi-channel approach and innovative thinking to the Chinese market."

Mui began his career as a designer in Hong Kong, and went on to lead the creative division of Leo Burnett Guangzhou. He served most recently as managing partner, executive creative director at Newsun JWT Guanghzou, where he led a team of 60 that won awards at the Cannes Lions, Spikes, New York Festival, Effies, London International Awards, and others.

He recently spent a four-month stint in San Francisco to expand his creative scope to the new media arena, immersing himself in the latest social networking trends.

"What attracted me to SapientNitro was the ability to bridge the worlds of traditional and digital creative, to develop integrated brand strategies for clients," said Mui. "SapientNitro is at the forefront of developing the 'new look' of advertising, and I'm excited to not only bring my ideas to the table, but to learn from others."

Gaston Legorburu, SapientNitro's worldwide chief creative officer said: "China is a strategically important market to us and is transforming in new and exciting ways. Stephen's creative leadership, vision, passion and belief in innovative ideas that reflect a deep understanding of the Chinese consumer will ensure that SapientNitro continues to succeed in China and provide our clients with ground-breaking work."

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