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Oct 18 2011

Adweek - The Top Creative Minds in Digital


Digital's standout stars in today's cluttered multimedia space

by By Gabriel Beltrone

Unleashed into the digital wilds, creatives have responded with innovative, far-reaching ideas that leverage interactive’s unique attributes. We look at some of the people best utilizing the new technologies to create work that stands out amidst today’s multimedia clutter.

Malcolm Poynton, chief creative officer, SapientNitro, London

Joining SapientNitro immediately after it was created by the merger of Nitro Group and Sapient Interactive gave Poynton the chance to work across brands and disciplines. (When he started in 2010, he reportedly called the shop “the first truly ambidextrous agency in town.”) Poynton’s work has lived up to expectations, such as the Foot Locker SneakerPedia website, a crowd-sourced repository of shoe porn where sneaker fanatics can share their photos and stories with like-minded souls.

Read the full article on Adweek

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