Papers: Interactive Marketing, Social Media & Technology | SapientNitro

Posted: June 13, 2013
Migrating Analytics Platforms: A Comprehensive Guide

By Gagandeep Singh Bhatia Senior Associate, Marketing Strategy and Analysis

If you’re considering migrating one analytics platform to another, this document will help you understand many of the challenges and discuss best practices to ensure a flawless migration.
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Posted: May 8, 2013
DAY CQ integration with ATG 10.x.x

By Vikrant Shirbhate Senior Associate Platform L2

In this paper, I will discuss some of the options available for integrating the ATG/Endeca ecommerce solution with the Adobe Day CQ CMS.
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Posted: January 16, 2013
Package Selection Process for WCXM Solutions: Mantras for Success

By Amit Xerxes Expert Platform

There is a new generation of Web Content Management (WCM) solutions, which industry analysts are referring to as Web Content and Experience Management (WCXM) systems.
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Posted: November 21, 2012
The Past, Present, and Future of Content – And What to Do About It

By Kevin P. Nichols Director and Global Practice Lead for Content Strategy

Content is an ever-evolving work in progress and so is how we think about it. This paper intends to help you better grasp an understanding of what content is, where it has been, where it is now, and where it’s going. In the end, you should come away with a stronger appreciation of why it matters and—perhaps more importantly—how to derive success from it.
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Posted: October 24, 2012
Measuring and Predicting Marketing Performance

By Azlan Raj Marketing Strategy & Analysis

The ability to measure and then predict your marketing effectiveness opens up a new set of opportunities that will not only optimise your business performance but help to cultivate innovation within your marketing activity.
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Posted: October 9, 2012
Insights 2013

By SapientNitro Idea Engineers

Insights offers research, observations and compelling points of view from subject matter experts to students of life, to help us all see the path we're on a bit clearer, so the next step feels a bit more confident.
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Posted: September 27, 2012
Metadata, Content Models, and Taxonomies: Strategies for Smart Content Management

By Laura Lerner Senior Manager of Content Strategy

While metadata, content models, and taxonomies can sound like a bunch of technological gobbledygook, they’re really the magic behind all the experiences we deliver — so it’s time to put them in the limelight where they belong.
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Posted: September 4, 2012
SapientNitro Global Marketing Series: Part One – CMOs Reveal Obstacles To Global Marketing

By Hilding Anderson and Freddie Laker Sr. Manager of Research + Insights , and VP of Global Marketing Strategy

The first article of The Evolution of Global Marketing series focuses on identifying the obstacles, and understanding the implications of these new challenges
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Posted: September 4, 2012
SapientNitro Global Marketing Series: Part Two – The New Global Marketing Mindset

By Hilding Anderson, and Freddie Laker Sr. Manager of Research + Insights , and VP of Global Marketing Strategy

The second article of The Evolution of Global Marketing series posits a new “Global Marketing Mindset” of the future CMO — one more comfortable with technology, consumer insight, analytics, and multi-disciplinary strategy teams.
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Posted: September 4, 2012
SapientNitro Global Marketing Series: Part Three – Five Ways Agencies Are Grappling With Global Marketing

By Hilding Anderson and Freddie Laker Sr. Manager of Research + Insights , and VP of Global Marketing Strategy

The final article of The Evolution of Global Marketing series explores the implications of these trends for agencies — how agencies can better support large global brands; it also points out major areas where they are currently struggling.
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