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12/29/2010
Fast Company - 2011: Back to the Future
What's in store for 2011? Well, it's back to the future, with a lot of what we once knew. 2011 will be the year advertisers get past "innovation clutter" and turn old notions into reality in bigger and better ways than ever. Here are a few predictions.
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12/23/2010
The Wall Street Journal - Hits and Misses From Madison Avenue
The Wall Street Journal reviews some of the best and worst ad and marketing gimmicks from 2010.
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12/21/2010
iMedia Connections - 10 awesome agency websites
Smart agency websites embrace user-centered design and balance usability, emotion, and aesthetic. Here are 10 of the absolute best.
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12/20/2010
MediaPost - OMMA Names 2010 Agencies of the Year, Wieden + Kennedy, SapientNitro Take Top Honors
OMMA magazine has named its 2010 agencies of the year, with Wieden + Kennedy and SapientNitro taking top honors (Gold and Silver, respectively).
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12/20/2010
Mashable - How Consumers Are Using Smartphones in Stores
Smartphone-toting consumers are increasingly using the devices to scout out better deals when shopping in-store, a new survey by SapientNitro and GfK Roper reveals.
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12/17/2010
SHOOT - Turning the Corner
Just as the economy started to turn a corner in 2010, so too did thinking on the part of ad creatives and execs as well as clients.
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12/16/2010
BostInnovation - Top 5 Publicly Traded Services Co’s in Massachusetts on Twitter
BostInnovation takes a look at ten publicly traded service companies on this year's Globe 100 to find the five with the best Twitter presences.
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12/15/2010
AdRants - Foot Locker Gets Twisted For Christmas
SapientNitro created a couple of twisted holiday spots for Foot Locker. In one, a son, who looks way too old to still be living at home, is holding one of Santa's reindeers for ransom unless he gets his favorite pair of kicks from Foot Locker. In another, Santa is chastised for lusting after a pair of sneakers under the tree.
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12/14/2010
Creativity - People News from Grey, Ogilvy, The Barbarian Group and More
Bill Pauls joins SapientNitro as creative director at the agency's Atlanta office, where he will oversee creative for the Washington D.C. and Houston offices, for clients like Cigna, Michelina and Coca-Cola. Pauls most recently was ECD andEVP at BBDO Atlanta.
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12/13/2010
Business Standard- The experience is the brand
In an interview with Business Standard, Alan Herrick, Sapient President and CEO talks about the company’s business focus and how Sapient is helping brands to offer better customer experience to its customers
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For Sapient and SapientNitro inquiries, please contact:

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617.963.1598
dridlon@sapient.com

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